Premature.

Whatever word is used next, you know you won’t like it. We all know the first word that comes to mind, and hey - we’ve all been there. But what about a different premature? We are a men’s skincare company after all.

We’re talking about premature aging. As you get older, your body’s skin cell recovery time slows and takes longer to recharge. Because of this, you will start to see signs of aging like wrinkles, crow’s feet, or fine lines across your face. Since this is happening long before you expected, the term “premature” is used. If these subtle differences start to appear before the age of 40, it’s typically considered premature aging.

What Causes Premature Aging?

Oh boy, where do we begin? Sun spots, hyperpigmentation, dry skin, wrinkles, sagging, and fine lines are all signs that your skin is starting to change and break down. These symptoms can start to occur due to things such as smoking, sun exposure, other UV light exposure, or simply your genes. So while premature aging might feel unavoidable, it’s important to remember that it is extremely manageable.

So, what can I do to stop it?

Well the good news is, there are lots of options. The most important thing to do is tackle these aging signs early, and stick to a thorough skincare routine to keep the problem areas alleviated. To help, we’ve developed the Age Management Set which is specifically curated to help you fend off early aging signs. It includes:

Moisturizing Balm: Helps prevent dehydration while fighting against sun damage. Use 2x daily.

Dark Circle Defense: Use this to get rid of under-eye dark circles, crow’s feet, and puffiness. Use before bedtime

Anti-Wrinkle Serum: If you’re spending a lot of time in the sun, this vitamin-packed serum will drastically help with sun damage, fine lines, and free radicals. Use daily.